THE IMPACT OF MODERN TECHNOLOGIES ON THE TOURIST ATTRACTIVENESS OF DESTINATIONS

Abstract

The changes in demand created by innovation-savvy consumers are also leading to a corresponding transformation of the tourism sector. Rapid technological advances and the increasing availability of technological solutions for both tourism businesses and travellers are increasing the innovativeness of the tourism sector. Modern technology offers consumers more choice and service providers can share new offers more quickly, thereby stimulating the interest of potential visitors and contributing to the attractiveness of the destination. The aim of the study is to assess the impact of modern technologies on the tourist attractiveness of a destination. Methods: Systematic critical analysis of scientific literature, written survey, systematic comparative analysis of research results.